A values-driven blueprint for real estate investing and property management that actually works, for your business, your people, and your peace of mind.
Real Skills. Real Strategy. Real Impact.
By the end of this book, you’ll know how to:
This isn’t theory. Property Management Excellence gives you the exact framework Anthony used to turn the properties he manages into a thriving, values-first portfolio.
Whether you’re managing five units or five thousand, this book will help you lead with heart, operate with discipline, and build long-term wealth without burning out or selling out.
👂
Listen to your properties
and the people in them
🤝
Build trust
through ethics and same-day response
💡
Think like an owner
not a task manager
🌳
Deliver quality of life
for tenants, investors, and yourself
🧱
Turn struggling assets
into legacy investments
From Section 8 to CEO
Now Helping Others Build Their Legacy
Anthony A. Luna grew up in San Pedro, California, raised by a single mother in Section 8 housing. The Boys & Girls Club gave him hope. Real estate gave him a future. Today, as the CEO of Coastline Equity, he leads a Southern California property management firm grounded in ethics, empathy, and long-term thinking.
Anthony didn’t write this book to talk about his success. He wrote it to give you a real-life playbook for building systems and wealth through service to others.
This is property management with purpose. Investing with integrity. And leadership that starts with listening.
Some topics
Table of content
1
Where the 110 Ends
2
A Mentor and a New Path
3
A Leap of Faith
4
Listening and Communication
5
Ethics and Integrity in All We Do
6
Owner Mindset
7
Quality of Life
8
Building a Legacy
9
Future Facing
Available now on pre-sale
Order Your Copy of
Property Management Excellence
A values-first operating manual for building systems and wealth that lasts. With real-world stories and a proven framework, Anthony A. Luna shows how listening, ethics, an ownership mindset, and future focused on legacy come together to create profitable properties, strong communities and fulfilled leaders.
Whether you’re a seasoned investor or managing your first unit, this book will sharpen your systems, elevate your leadership, and align your business with what matters most.
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