Real Skills. Real Strategy. Real Impact.
By the end of this book, you’ll know how to:
This isn’t theory. Property Management Excellence gives you the exact framework Anthony used to turn the properties he manages into a thriving, values-first portfolio.
Whether you’re managing five units or five thousand, this book will help you lead with heart, operate with discipline, and build long-term wealth without burning out or selling out.
Listen to your properties
and the people in them
Build trust
through ethics and same-day response
Think like an owner
not a task manager
Deliver quality of life
for tenants, investors, and yourself
Turn struggling assets
into legacy investments
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From Section 8 to CEO
Now Helping Others
Build Their Legacy
Anthony A. Luna grew up in San Pedro, California, raised by a single mother in Section 8 housing. The Boys & Girls Club gave him hope. Real estate gave him a future. Today, as the CEO of Coastline Equity, he leads a Southern California property management firm grounded in ethics, empathy, and long-term thinking.
Anthony didn’t write this book to talk about his success. He wrote it to give you a real-life playbook for building systems and wealth through service to others.
This is property management with purpose. Investing with integrity. And leadership that starts with listening.
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PROPERTY MANAGEMENT EXCELLENCEA values-first operating manual for building systems and wealth that lasts. With real-world stories and a proven framework, Anthony A. Luna shows how listening, ethics, an ownership mindset, and future focused on legacy come together to create profitable properties, strong communities and fulfilled leaders.
Whether you’re a seasoned investor or managing your first unit, this book will sharpen your systems, elevate your leadership, and align your business with what matters most.
Available Formats: Hardcover • eBook • Audiobook
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