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Build Wealth
Without Losing Your Soul

A values-driven blueprint for real estate investing and property management that actually works, for your business, your people, and your peace of mind.  

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Real Skills. Real Strategy. Real Impact.

By the end of this book, you’ll know how to:

This isn’t theory. Property Management Excellence gives you the exact framework Anthony used to turn the properties he manages into a thriving, values-first portfolio.

Whether you’re managing five units or five thousand, this book will help you lead with heart, operate with discipline, and build long-term wealth without burning out or selling out.

👂

Listen to your properties

and the people in them

🤝

Build trust

through ethics and same-day response

💡

Think like an owner

not a task manager

🌳

Deliver quality of life

for tenants, investors, and yourself

🧱

Turn struggling assets

into legacy investments

Untitled design (6)-1

From Section 8 to CEO

Now Helping Others
Build Their Legacy

Anthony A. Luna grew up in San Pedro, California, raised by a single mother in Section 8 housing. The Boys & Girls Club gave him hope. Real estate gave him a future. Today, as the CEO of Coastline Equity, he leads a Southern California property management firm grounded in ethics, empathy, and long-term thinking.

Anthony didn’t write this book to talk about his success. He wrote it to give you a real-life playbook for building systems and wealth through service to others.

This is property management with purpose. Investing with integrity. And leadership that starts with listening.

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Some topics

Table of content

1. Where the 110 Ends
2. A Mentor and a New Path
3. A Leap of Faith
4. Listening and Communication
5. Ethics and Integrity in All We Do
6. Owner Mindset
7. Quality of Life
8. Building a Legacy
9. Future Facing

Available now on pre-sale

Order Your Copy of

PROPERTY MANAGEMENT EXCELLENCE 

A values-first operating manual for building systems and wealth that lasts. With real-world stories and a proven framework, Anthony A. Luna shows how listening, ethics, an ownership mindset, and future focused on legacy come together to create profitable properties, strong communities and fulfilled leaders.

Whether you’re a seasoned investor or managing your first unit, this book will sharpen your systems, elevate your leadership, and align your business with what matters most.

Available Formats: Hardcover • eBook • Audiobook

Property Management Excellence

Form Title

PROPERTY MANAGEMENT EXCELLENCE

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