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Readers
Use the book resources to turn PME concepts into worksheets, tools, and operating habits.
Meet the Author
From Boys & Girls Club to CEO
Anthony A. Luna’s journey began in San Pedro, where he was raised in Section 8 housing by a determined single mom. The local Boys & Girls Club became his second home, a place that taught him about mentorship, community, and what it means to be heard.
Years later, after a leap of faith and the guidance of key mentors, Anthony worked his way from after-school programs to becoming the CEO and owner of Coastline Equity, a respected property management company serving Southern California.
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Real Skills. Real Strategy. Real Impact.
About Coastline Equity
Today, Coastline Equity manages hundreds of residential and commercial units with a focus on ethical management and long-term stewardship. Under Anthony’s leadership, the company is built on three core values:
- Equity for All: Every tenant and owner deserves respect and transparency.
- Growth Mindset: Constant improvement—personally, professionally, and as a community.
- Customer First: Service and care for everyone touched by the Coastline team.
Coastline Equity is committed to supporting affordable housing, empowering teams, and giving back, donating 50% of net profits to causes that align with their mission.
Real Skills. Real Strategy. Real Impact.
Media & Speaking Engagements
Anthony’s story and insights have been featured in national outlets, property management conferences, and community events. He is a regular contributor to Forbes Business Council and speaks on topics like:
- Values-Driven Property Management
- Building a Legacy Through Real Estate
- Philanthropy as Business Strategy
- Turning Around Struggling Portfolios
To invite Anthony for your event or podcast,
please use the form below:
We'd love to hear from you! Please fill out the form and we’ll get back to you as soon as possible.
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Real Skills. Real Strategy. Real Impact.
A Personal Note from Anthony
I never set out to be a CEO. I just wanted to make a difference for people who, like me, needed a safe place and a second chance. Every property I manage, every client I serve, I remember where I came from—and why doing the right thing matters. Property management is about more than buildings. It’s about legacy. My promise: I’ll always lead with heart, act with integrity, and help you build something that lasts.
Anthony A. Luna
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