Anthony A. Luna’s journey began in San Pedro, where he was raised in Section 8 housing by a determined single mom. The local Boys & Girls Club became his second home, a place that taught him about mentorship, community, and what it means to be heard.
Years later, after a leap of faith and the guidance of key mentors, Anthony worked his way from after-school programs to becoming the CEO and owner of Coastline Equity, a respected property management company serving Southern California.
Today, Coastline Equity manages hundreds of residential and commercial units with a focus on ethical management and long-term stewardship. Under Anthony’s leadership, the company is built on three core values:
Coastline Equity is committed to supporting affordable housing, empowering teams, and giving back, donating 50% of net profits to causes that align with their mission.
Anthony’s story and insights have been featured in national outlets, property management conferences, and community events. He is a regular contributor to Forbes Business Council and speaks on topics like:
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Anthony A. Luna explores how leaders, entrepreneurs, and business owners apply the ownership mindset to grow, innovate, and lead with purpose. The Owner Mindset podcast dives into the stories, lessons, and strategies behind their successful.
I never set out to be a CEO. I just wanted to make a difference for people who, like me, needed a safe place and a second chance. Every property I manage, every client I serve, I remember where I came from—and why doing the right thing matters. Property management is about more than buildings. It’s about legacy. My promise: I’ll always lead with heart, act with integrity, and help you build something that lasts.
Anthony A. Luna