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Meet the Author

From Boys & Girls Club to CEO

Anthony A. Luna’s journey began in San Pedro, where he was raised in Section 8 housing by a determined single mom. The local Boys & Girls Club became his second home, a place that taught him about mentorship, community, and what it means to be heard.

Years later, after a leap of faith and the guidance of key mentors, Anthony worked his way from after-school programs to becoming the CEO and owner of Coastline Equity, a respected property management company serving Southern California.

Anthony A. Luna Portrait
Modern apartment building

Real Skills. Real Strategy. Real Impact.

About Coastline Equity

Today, Coastline Equity manages hundreds of residential and commercial units with a focus on ethical management and long-term stewardship. Under Anthony’s leadership, the company is built on three core values:

  • Equity for All: Every tenant and owner deserves respect and transparency.
  • Growth Mindset: Constant improvement—personally, professionally, and as a community.
  • Customer First: Service and care for everyone touched by the Coastline team.

Coastline Equity is committed to supporting affordable housing, empowering teams, and giving back, donating 50% of net profits to causes that align with their mission.

Real Skills. Real Strategy. Real Impact.

Media & Speaking Engagements

Anthony’s story and insights have been featured in national outlets, property management conferences, and community events. He is a regular contributor to Forbes Business Council and speaks on topics like:

  • Values-Driven Property Management
  • Building a Legacy Through Real Estate
  • Philanthropy as Business Strategy
  • Turning Around Struggling Portfolios

To invite Anthony for your event or podcast,
please use the form below:

We'd love to hear from you! Please fill out the form and we’ll get back to you as soon as possible.

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Podcast

The Owner Mindset

Anthony A. Luna explores how leaders, entrepreneurs, and business owners apply the ownership mindset to grow, innovate, and lead with purpose. The Owner Mindset podcast dives into the stories, lessons, and strategies behind their successful.

View on YouTube Listen on Spotify
Anthony A. Luna

Real Skills. Real Strategy. Real Impact.

A Personal Note from Anthony

I never set out to be a CEO. I just wanted to make a difference for people who, like me, needed a safe place and a second chance. Every property I manage, every client I serve, I remember where I came from—and why doing the right thing matters. Property management is about more than buildings. It’s about legacy. My promise: I’ll always lead with heart, act with integrity, and help you build something that lasts.

Anthony A. Luna

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