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Lead-to-Lease Conversion
The percentage of rental leads that become signed leases in a defined lead cohort.
Lead-to-lease conversion measures the share of rental leads that result in signed leases. Divide signed leases by leads in the defined cohort, then multiply by 100.
State what counts as a lead and allow for the time between inquiry and signing. Application-to-lease conversion uses a later pipeline stage and a different denominator.
Frequently Asked Questions
Can application-to-lease conversion use the same denominator?
No. It uses applications, while lead-to-lease conversion uses leads.
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